NFT art has taken the world by storm with super high returns. The NFT marketplaces have eliminated the need for a museum, art gallery, or an agent to market work of passionate artists.
Other than this, artists also receive copyright protection and royalties whenever they re sell nft art.
But yes, things are getting competitive day by day. From marketplaces to selling these NFTs, there’s a lot involved that could be challenging for any upcoming artist like you.
In this article, I’m going to show you the right path so that you can avoid the mistakes I made while selling my own NFTs.
What Do We Need to Sell NFT Art?
1. The NFT Itself Of Course
It’s obvious that you need an NFT before you can sell it. An NFT is defined as a token that certifies the ownership of digital assets stored on a blockchain. The asset itself is not stored on the blockchain but a record of its ownership and its history is recorded on the blockchain.
Several original, unique, and interchangeable digital assets oftentimes convert into NFT. And guess what? This is the process of the minting.
The most common types of NFTs are:
- Artwork
- Memes
- Event Tickets
- Domain names
- Virtual items within video games or metaverses
- Collectibles
- Tokenized real-world assets
- Virtual land
- Music and media
Some of the most popular pieces of NFT sold are pieces of art. For instance, Pak’s The Merge brought them more than $90 million.
2. An NFT Marketplace Where We Can Put Up Our Item
The next step in your journey is to find a marketplace to list your digital assets. Here are the most common NFT marketplaces:
- Nifty Gateway
- Open Seas
- SuperRare
- Makersplace
- Known Origin
- Enjin
- Rarible
- Solanart
- NBA Top Shot
- Mintable
- Foundation
- Theta Drop
3. Sell NFT Art with MetaMask Wallet (Must)
Cryptocurrency is the most preferred way of trading NFT, mostly with Ethereum. An NFT wallet helps you to hold the cryptocurrency for trade. An NFT wallet is basically a cryptocurrency wallet that supports that blockchain protocol.
Since most of the NFT are selling on the Ethereum blockchain, a MetaMask wallet is something that most NFT creators prefer. It’s the ETH from the Ethereum wallet that fuels all the transactions on the Ethereum blockchain.
Metamask is the most widespread cryptocurrency wallet. It often acts as a browser extension that allows the web browser to connect to web3.0 apps used in the NFT marketplaces and cryptocurrency.
Additionally, the wallet asks for a key that secures you login to help you manage your digital assets.
All in all, MetaMask is robust and makes it easy to set up multiple addresses for your NFTs. After all, it’s built with support for alternative blockchain platforms and works across devices.
4. Mint Fee
Minting an NFT is the act of converting digital files into digital assets that can be stored on a blockchain. It often involves uploading a specific digital asset into the blockchain.
Minting an NFT costs energy and other resources. In order to compensate for the resource, you have to pay a mint fee or gas fee to help you mint the NFT. The mint fee is paid to the blockchain owner such as Ethereum.
If the website uses a blockchain such as polygon which is free then there is no need for the mint fee. Sites that have free minting include mintable. Unfortunately using the free blockchains might give you a hard time selling your NFT art as very few people use such technology. It is therefore worthwhile to shell out some cash and mint the NFT but make sales easier than making an art that doesn’t sell at all.
The average amount of the mint fee is between US$70 to US$300 depending on the crypto exchange rate.
Some marketplace like Foundation has a standard percentage of 15% on the total value of the NFT sold.
Which NFT Marketplace is Best to Get Started?
It’s clear that the NFT market is booming with many marketplaces to trade your NFTs with ease. Open seas is the easiest marketplace to get started. It has an easy-to-follow process in account creation, minting, and listing the NFT art. Here are the steps
1. Create A Wallet On a Crypto Wallet
Before heading over to Open seas, create a crypto wallet to store the ETH and process the Ethereum blockchain. The most common wallet on Openseas is metamask. However, you can also use Coinbase if you like. After creating the wallet you will receive a unique address that you will use for your transactions.
Metamask is the easiest option as installing the metamask browser extension makes the account creation process flawless.
2. Create an Account with Opensea
Go to the Opensea website and click on the create button to open your wallet. The first step is to connect the Opensea account to a crypto wallet.
Choose an option depending on the wallet you created in the first step.
3. Connect the Wallet
Once you choose the wallet, a pop-up window will come up requesting you to confirm your wallet as the one shown below.
4. Create the NFT
After creating the wallet account and adding some funds to the wallet, you’re ready to mint your NFT.
Click on the create icon on Opensea homepage, you will be taken to the NFT creation page.
Opensea supports several file formats which you see before uploading the file.
Upload the items and add details such as the name of the item, your web address, and other details that describe the item.
Customize the NFT by placing it in an existing collection, or adding properties, levels, stats, and even unlockable content. If you have money in the wallet, use the Ethereum blockchain but you can also toggle Polygon to mint the NFT for free.
Finally, list the NFT to make it ready for sale.
How to Get Sales After Uploading An NFT Item
Listing is just the first step in making an NFT sale. You have to put effort into marketing your NFT the same way you market other products. The marketing strategy should be very aggressive as you are in a highly competitive market.
1. Leverage Social Media
Social media is a great way to connect with the community. There are thousands of potential customers ready to buy your NFT art if you market your product correctly. Curate posts on all your social media platforms to build a target audience, engage followers, and convert them into customers. Try to create different types of content for different types of NFT art.
The most popular social media platforms to market NFTs are: Facebook, Instagram, and Tik Tok.
Facebook presents the Biggest marketplace for your NFTs. More importantly, it gives you an opportunity to engage with friends, followers, and family.
The platform has dedicated groups that bring relevant communities together. Join the different groups and forums to get into the loop of the latest trends in NFT art and connect with your potential clients.
TikTok Video
In the year 2021 TikTok became the most visited app globally, surpassing Google and other social media sites. The amount of eyeballs available on TikTok presents a wide market for you to get your NFT art to millions of potential buyers.
It’s advisable to use TikTok to make educational videos on NFT art.
Since NFTs is still a pretty new concept from the web 3.0, many people still don’t understand them apart from the media buzz on their huge sales and detractors calling them fake.
Take a great time to explain to the viewers the value of NFTs.
Since TikTok doesn’t rely solely on your followers on the app, it’s possible for small content creators to reach large audiences by using Tiktok.
The same kinds of videos published on TikTok can be published on Instagram but the reach of the video is often limited by the size of the Instagram account. However, if you have a substantial following, Instagram can really create a huge buzz around the NFT art you are marketing.
2. PPC Ads
Google’s PPC ads bring buyers that are super hungry. For instance, take a look at this image:
When I searched Profitable NFT, I got a bunch of ads on top of the search page results. You may not know but these people paid to be seen here.
Now if I click the Color Museum, you’ll see that these people must be selling something.
And as I said:
They’re selling unique color NFTs to people, which is a fantastic idea. I wish I could think of something like this.
3. Get Featured on Marketplaces
Different marketplaces have various featured pages. Known Origin for instance creates a list of feature NFTs weekly as they count down their release.
Getting featured on these marketplaces boost your visibility and give a higher chance of making a good NFT sale.
The featured NFTs are also promoted on social media platforms of the marketplace. This exposes your NFT art to a wider audience, giving you an easy way to sell as a beginner.
The Bottom Line
If you believe that your idea is awesome, I would recommend Google PPC ads because it brings people that need what you have.
Other than this, social media and getting featured is all about awareness and this might go a long way.
